Product Marketing Lead

Full time

About the role

To support our growth and expansion, we are seeking a Product Marketing Lead. As a leader on the product marketing team, you will be responsible for coaching and empowering a team of product marketers to do the best work of their lives. You'll be responsible for working with the executive product, operations, sales, and marketing leaders to drive high impact GTM strategy, value-add tactics, and strategically important product development for your part of the business progressing our vision delivering commodity intelligence to supply chain and commercial teams.

You will

  • Own the full product marketing cycle from building the plan to executing the work
  • Possess a comprehensive understanding of Betamark and connect this knowledge directly to customer ROI
  • Create demand by uncovering business problems and matching them to our solution
  • Craft a clear definition of customer needs, market trends, and competitive developments to inform development of actions to deliver desired outcomes (i.e., acquisition, usage, etc.)
  • Stay up-to-date on the competitive landscape and ensure the team can communicate key differentiators of our products and identify opportunities for future growth

Ideally, you have

  • Experience in a start-up  or desire to work in fast-paced, dynamic environment
  • General marketing and product marketing leadership roles
  • Possess a comprehensive understanding of strategy and tactics that you will test with our potential clients
  • Serve as a product advocate internally and externally to the market
  • Led a team of people

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